This week: Building Applications for a Global Audience

A quick search on meetup.com reveals that there are thousands of React developers all over the world and consequently there are users all over the world using applications built by these developers. Israel, Slovakia and The Netherlands are just a few of the countries hosting React conferences this year. I think it's fair to say React has worldwide reach. Thinking about and designing an application with internationalization in mind can reduce development time when you're ready to expand your application's capabilities beyond your native language and culture. Internationalization and localization goes beyond just translating your application into different languages or adjusting for currencies and time zones. For example, in some cultures in Singapore orange and yellow are associated with wisdom. In one A/B test focused on users in Singapore, creating orange buttons caused a significant increase in conversions. In a similar test in Germany, a country with a strong engineering reputation, silver buttons performed better in terms of conversions as opposed to green, blue or red.

This week we are looking at some React components and libraries that help with localizing -- including a component that allows you to input telephone numbers from around the globe as well as components that help with translation.

Ciao!

Sophia & Nate

 

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